Wizards of Waverly Place is a new live-action comedy Disney Channel Original Series which premiered on October 12, 2007 on Disney Channel, and is due to be released on Family Channel in Canada on October 26th at 7:30pm, as well as Disney Channel UK in late 2007. The series focuses on the three Russo children who on the surface seem to be normal teens, but are actually wizards in training.

Wizards of Waverly Place is the first Disney sitcom to feature simple computer-generated imagery such as superimposing. The tagline in advertisements is "They've got the power!" and "Being a teenager can be tricky." On its premiere night, it scored 5.93 million viewers. On October 5, 2007, the pilot episode was made available as a free download from iTunes. On October 12, 2007 iTunes required it to be purchased. The show centers upon a girl named Alex Russo (Selena Gomez) and her brothers Justin (David Henrie) and Max (Jake T. Austin) who are a lot like the teens in their Manhattan neighborhood, but with one significant difference. They come from a long line of wizards, and they must learn to harness their budding magical powers or soon risk losing them. The three children live with their father Jerry (David DeLuise), who was born with the same powers but had to relinquish them when his brother surpassed him, and their mother Theresa (Maria Canals), a mortal woman. While their parents run the family business, Waverly Sub Station, the three siblings grapple with both their budding wizardly powers and typical teen challenges spanning school, friends, and family.Selena's best friend is Harper.


www.disneychannel.com/wizardsofwaverlyplace